Brent Csutoras
Managing Partner at Search Engine Journal and a Digital Marketing Consultant, providing consulting, training, and coaching services.
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- Brent Csutorasflipped into Digital Marketing
Companies need to remember that the “newness” of social media is over, said Brent Csutoras, co-owner and adviser of Search Engine Journal.
“Smart businesses are starting to understand that connecting and marketing with users through social media sites and applications is about being present and interacting within the site and application, instead of just using them to get visibility and traffic back to your website,” Csutoras said. “In 2019, businesses need to really take the time to understand their customers and how they interact with the brand on each social media site, and then engage with them in the right tone, with the right medium, and in their communities.”Brent Csutorasflipped into Digital MarketingFor most companies, Reddit is terrifying. Of course any community you don't really understand can be scary, especially one that is home to over half of all Americans, posting and interacting anonymously, and focused primarily on discussion and debate.
Not to mention, most people have seen the horrific examples of companies who didn't take the time to approach the community properly or was already hated by the Reddit community as a whole.
So when TikTok, a social media app used to record and share short videos, decided to run an advertising campaign on Reddit, everyone expected it to be a bloodbath, especially since it is probably the most hated app on all of Reddit, mostly due to their heavy advertising on YouTube and other social media sites.
However, the TikTok campaign actually went quite well (all things considered) and taught us some very important lessons that every company should remember when advertising or marketing on Reddit.Brent Csutorasflipped into Digital Marketing- Brent Csutorasflipped into Futurism
- Brent Csutorasflipped into Digital Marketing