Brent Csutoras flipped this story into Digital Marketing•1918d
Companies need to remember that the “newness” of social media is over, said Brent Csutoras, co-owner and adviser of Search Engine Journal.
“Smart businesses are starting to understand that connecting and marketing with users through social media sites and applications is about being present and interacting within the site and application, instead of just using them to get visibility and traffic back to your website,” Csutoras said. “In 2019, businesses need to really take the time to understand their customers and how they interact with the brand on each social media site, and then engage with them in the right tone, with the right medium, and in their communities.”