AvatarAdweekFlipboardIcon version of the Flipboard logo3 hours agoThe CMA Is Prepared to Delay Google's Cookie Deprecation Plansverified_publisherAdweek - Catherine PerloffU.K. regulators may extend the cookie deprecation deadline if Google doesn't address its concerns. The U.K. Competition and Markets Authority might …
AvatarAdweekFlipboardIcon version of the Flipboard logo5 hours agoBrands Avoid LGBTQ+ Marketing for Fear of Backlashverified_publisherAdweek - Jason NotteExclusive data from the ANA finds marketers know inclusive ads make a difference, but are scared to use them. Brands know LGBTQ+ marketing helps grow …
AvatarAdweekFlipboardIcon version of the Flipboard logo7 hours agoDentsu Launches Its New Merkury for Media Platformverified_publisherAdweek - Olivia MorleyIt’s the group’s planning and activation suite that leverages its Merkle data asset. Note: This story is part of an ongoing series covering agencies’ …
AvatarAdweekFlipboardIcon version of the Flipboard logo8 hours agoHow Amazon and Peacock Earned Exclusive NFL Streaming Gamesverified_publisherAdweek - Bill BradleyNo, the Taylor Swift Effect had nothing to do with it, according to the NFL. The NFL season doesn’t start for months, but Peacock and Amazon have …
AvatarAdweekFlipboardIcon version of the Flipboard logo12 hours agoOatly Introduces Minor League Baseball's Newest Teamverified_publisherAdweek - Sara CenturyOatly continues its partnership with Minor League Baseball by introducing the league’s 121st team, representing the brand’s hometown in Sweden. It’s …
AvatarAdweekFlipboardIcon version of the Flipboard logo14 hours agoMegan Thee Stallion Is on a Hot Girl Streakverified_publisherAdweek - Leslie BlountThe rapper on staying true to herself and her craft. Just minutes into 2024, Megan Thee Stallion already had her first big moment of the new year. Live …
AvatarAdweekFlipboardIcon version of the Flipboard logo15 hours agoEven Without S4 Capital, Stagwell Group Has Ambitious Growth Plansverified_publisherAdweek - Stephen LepitakThe Stagwell Group founder Mark Penn's plans on M&A, European growth and AI. The Stagwell Group has significant growth ambitions, as recent reports of …
AvatarAdweekFlipboardIcon version of the Flipboard logo1 day agoADWEEK Announces Chief of Staff and Company-Wide Promotionsverified_publisherAdweekMike Beyman joins ADWEEK as chief of staff and head of strategy & business operations. This afternoon, ADWEEK CEO Will Lee announced the appointment …
AvatarAdweekFlipboardIcon version of the Flipboard logo1 day agoWhy Advertisers Claim Meta Owes $7 Billion in Damagesverified_publisherAdweek - Trishla OstwalFacebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit. According to a class-action lawsuit …
AvatarAdweekFlipboardIcon version of the Flipboard logo1 day agoBurger Chain Turns a Charcoal Briquette Into an Action Heroverified_publisherAdweek - T.L. StanleyThe campaign comes from The Habit Burger Grill's new agency of record, Barrett Hofherr. Charlie the animated charcoal briquette has kind eyes and …
AvatarAdweekFlipboardIcon version of the Flipboard logo1 day agoAre Retail Brands Keeping Up With Women's Sports?verified_publisherAdweek - Anna ReynoldsIn 2024, the sector will generate $1.28 billion in revenue; the data should be sounding alarm bells for brands. Women’s sports are breaking through …
AvatarAdweekFlipboardIcon version of the Flipboard logo1 day agoCats Compete in Sheba's March Madness-Style Tournamentverified_publisherAdweek - Samantha NelsonThe celebrity felines have a combined reach of more than 55 million on TikTok and Instagram. Mars Petcare’s Sheba is offering some adorable …