AvatarAdweekFlipboardIcon version of the Flipboard logoHow Do You Choose From the Array of Retail Media Networks?verified_publisherAdweek - Chris ReebieThe answer lies within the networks themselves. There was an inflection point within retail media not too long ago when the sheer number of retail …
AvatarAdweekFlipboardIcon version of the Flipboard logoAutomation Is Rewriting the Performance Marketing Playbookverified_publisherAdweek - Catherine PerloffMarketers shift staff priorities as new tools from Google and Meta make their keyword and targeting skills less relevant. For more than a decade, …
AvatarAdweekFlipboardIcon version of the Flipboard logoYour Website Is Getting Less Traffic From Google Searchesverified_publisherAdweek - Marcus ToberBut the zero-click surge brings an opportunity to revamp your digital marketing. As marketing tactics continue to evolve across search and social, …
AvatarAdweekFlipboardIcon version of the Flipboard logoRetail Media Predictions for 2023 That Look a Lot Like 2022verified_publisherAdweek - Elizabeth MarstenIf you make the predictions before the end of January, they still can come true. I have a rule: If you make the predictions before the end of January, …
AvatarAdweekFlipboardIcon version of the Flipboard logoTexting Boundaries Apply to Brands, Tooverified_publisherAdweek - Adam TurnerGoing about your SMS marketing the right way will be the difference between building long-term customer relationships or creating new enemies. There’s …
AvatarAdweekFlipboardIcon version of the Flipboard logoHow to Promote Accessibility in Email Marketing Campaignsverified_publisherAdweek - Guy HansonMaking good on this commitment requires a change in aesthetics and in mindset. Approximately one in four people in the United States, a total of 61 …
AvatarAdweekFlipboardIcon version of the Flipboard logoSpotify Calls for More Regulatory Action Against Appleverified_publisherAdweek - Meseret AmbachewThe streaming company has urged the EU to take action against Apple’s alleged anticompetitive practices Spotify has taken another swipe at Apple. The …
AvatarAdweekFlipboardIcon version of the Flipboard logoCannes Lions Adds Sustainability Questions to 2023 Awardsverified_publisherAdweek - Kathryn LundstromAgencies applaud the move, but standardized measurement is needed. Submissions open today for the 2023 Cannes Lions, which will be awarded at The …
AvatarAdweekFlipboardIcon version of the Flipboard logoB-to-Bs Are Tapping Employees as Frontline Brand Marketersverified_publisherAdweek - Megan ThudiumUnderstanding advocacy as a marketing function and leveraging it on LinkedIn. The pandemic forced b-to-b businesses to completely digitize their …
AvatarAdweekFlipboardIcon version of the Flipboard logoNot All Retail Media Loyalty Programs Are Created Equalverified_publisherAdweek - Elizabeth MarstenHow will your first-party data make new-to-brand customer dreams come true? One of retail media’s biggest selling points has been the robust …
AvatarAdweekFlipboardIcon version of the Flipboard logoBefore Performance Max, There Was Google's App Campaigns, Muddying Transparencyverified_publisherAdweek - Catherine PerloffAs the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook. Automation is taking hold of the ad …
AvatarAdweekFlipboardIcon version of the Flipboard logoEvolving Social and Performance Marketing Targetinverified_publisherAdweek - Alexandra BowerAdvice for marketers struggling to tackle a cookieless digital environment. Since major tech companies like Google and Apple started cracking down on …