This year's virtual NewFronts are officially in full force, and leaders in the streaming service industry are conducting remote presentations that they hope will intrigue and inspire advertisers.
How Do NewFronts Work?
In response to the rising popularity of digital video over traditional TV, the Interactive Advertising Bureau (IAB) began hosting NewFront events to help advertisers connect with publishers and integrate into ad-free environments.
NewFronts 2020 Recap
From Amy Schumer on a unicorn float to YouTube's personalized Brandcast. After a two-month delay and a complete format overhaul, the 2020 Digital …
Predictions for the 2020 NewFronts
Trends
The TV streaming revolution has forced advertisers to rethink linear ad spending.
Presentations
Streaming services like Hulu, Roku and Tubi were first up on this year's NewFront roster.
Announcements & Happenings
Expert Perspectives
Industry professionals delve into advertising trends, changing viewer habits and potential roadblocks.