AvatarLeeFlipboardIcon version of the Flipboard logoBrand Architecture For Competitive Advantage - Branding Strategy Insiderbrandingstrategyinsider.com - Dan WhiteCorporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a …
AvatarLeeFlipboardIcon version of the Flipboard logoHeinz launches world’s first-ever ketchup insurance policythedrum.com - Amy HoustonThe condiment brand says that 48% of its customers face red sauce-related accidents regularly, but most believe it to be worth it. Heinz (which is the …
AvatarLeeAvatarAvatarWhy The Marketing Funnel Is Dead (And How To Evolve)Forbes - Anton LipkanouAnton Lipkanou is President / Partner at Delve Partners. For too long, marketers have clung to the marketing funnel, blissfully unaware (or, in some cases, willfully ignorant) of the reality that today's consumers follow a buying journey that doesn’t follow a funnel. The days of casting wide nets …
AvatarLeeFlipboardIcon version of the Flipboard logoSpire confusionseths.blog - February 21, 2024When architects show off their work, or propose a bold new building complex or even ask for a zoning variance, the public sees the external photos. …
AvatarLeeFlipboardIcon version of the Flipboard logo9 brands that are viewed differently in different countriescreativebloq.com - By Adam EnglandDid you know that KFC is wildly popular in Japan? For one reason or another, some brands are perceived differently in different countries. Perhaps a …
AvatarLeeAvatarAvatarWhy above-the-line marketing isn’t above accountabilityverified_publisherFast Company - By Tim RingelConsumer habits and technology are changing to empower ROI in advertising. Allow me to say this as clearly as possible: There’s no longer an above-the-line or below-the-line in marketing and advertising. The accountability lines between above-the-line marketing (actions that focus on …
AvatarLeeFlipboardIcon version of the Flipboard logoThe New Marketing Funnel Stages & Stepscampaignmonitor.comUpdated July 2019 Every marketing and sales manager is familiar with the old marketing funnel. At the top of the funnel sits awareness, followed by …
AvatarLeeFlipboardIcon version of the Flipboard logoBrand Strategy Spoilers: People Decide on Cost, Not Pricebrandingmag.com - Hunter ThurmanIn this, the sixth installment of my Brand Strategy Spoilers series, I unpack the decision-making factors that explain shopper and consumer …
AvatarLeeFlipboardIcon version of the Flipboard logoRetail Reinvented: The Path to Consistent and Personalized Customer Experiencescmswire.com - Dom NicastroGuess what customers value from their shopping experiences? Continue reading...
AvatarLeeFlipboardIcon version of the Flipboard logoEngaging with the gen Z community: a strategic guide for global brandsthedrum.com - Luke HodsonLuke Hodson of Nerds Collective argues that community engagement should no longer be an afterthought, but central to brand strategy. Here’s his …
AvatarLeeAvatarAvatarHow to Craft an Emotional Marketing Message That Hits Homeverified_publisherEntrepreneur - Jason MillerLogic may guide decisions in marketing, but emotions win the heart. They are vital in today's marketing if you want to stand out, be memorable and build lasting relationships, but it isn't the easiest to do — so here are some tips to get started. Think emotional marketing is overrated? Think again — …
AvatarLeeAvatarAvatarYour Marketing Isn't Working Because You Are Guilty of These 5 Mistakes. Here's What You Should Do Insteadverified_publisherEntrepreneur - Kevin KaminyarIf your marketing is not working, it is important to take action to address the problem. You're here because your marketing strategy is not working. Every company depends on marketing to support growth. An effective marketing strategy can turn prospective leads into paying customers. Your business …