AvatardnongbriAvatarAvatar2 days agoEnhance visual storytelling in Demand Gen with generative AIOfficial Google Blog - Michael LevinsonNew AI-powered creative features are coming to Demand Gen campaigns to help take your visual storytelling to the next level. With generative image …
AvatardnongbriFlipboardIcon version of the Flipboard logo1 day agoWhy JCPenney’s loyalty program is the next step in its $1B turnaround planmarketingdive.com - Chris KellyJCPenney today (April 17) launched a new loyalty program that could deliver half a billion dollars to its consumers, per details shared with …
AvatardnongbriFlipboardIcon version of the Flipboard logo2 days agoThe State of the Workplace, as Told by the Corporate Baddieverified_publisherAdweek - Luz CoronaContent creator DeAndre Brown shares his experience poking fun at office culture. After graduating from the historically Black university Morehouse, …
AvatardnongbriFlipboardIcon version of the Flipboard logo2 days agoJohn Deere Seeks Chief Tractor Officer to Lead Social Mediaverified_publisherAdweek - Samantha NelsonJohn Deere is running a campaign as it kicks off a contest to recruit a 'chief tractor officer' who will create TikTok content for the brand. John …
AvatardnongbriFlipboardIcon version of the Flipboard logo1 day agoFresh start for Unilever’s Persil as it washes away old marketing tropesthedrum.com - Hannah BowlerWashing detergent marketing has historically been functional and aimed at families, but newsflash: it’s not only parents who wash clothes. Unilever’s …
AvatardnongbriFlipboardIcon version of the Flipboard logo2 days agoEmojis make tourism advertising on social media more effective and appealing, finds studyphys.org - University of GranadaA study by the University of Granada (UGR) shows that users understand advertisements better and with less effort when congruent emojis and messages …
AvatardnongbriAvatarAvatar3 days agoMeta advertisers are adrift in adversity as bug-filled problems persistDigiday - By Krystal ScanlonDuring a recent Meta Day in Slovenia, an ad exec had their suspicions confirmed. After years of using Meta for client advertising, they were fed up …
AvatardnongbriAvatarAvatar2 days agoAI is paving the video path from creators to consumersverified_publisherFast Company - Nicole LaPorteFor example, with the help of Google DeepMind, YouTube developed AI tools that allow creators to generate soundtracks simply by typing in themes. Creators can also automatically dub their soundtracks into different languages, allowing them to reach a wider audience. YouTube is “facilitating the …
AvatardnongbriAvatarAvatar2 days agoGeneration Z is unprecedentedly richverified_publisherThe EconomistGeneration Z is taking over. In the rich world there are at least 250m people born between 1997 and 2012. About half are now in a job. In the average …
AvatardnongbriAvatarAvatar2 days agoUp close and personal with AI 'fake news'verified_publisherPOLITICO - By DEREK ROBERTSON Generative AI will have a massive impact on global politics, already sowing discord with fake news, fake debates, and even fake avatars for real candidates. But how bad could it really get? In a reporting series published today, POLITICO’s Mark Scott finds some cause for alarm. The U.S. presidential …
AvatardnongbriFlipboardIcon version of the Flipboard logo2 days agoDigital Ad Revenue Hits New Record in 2023verified_publisherAdweek - Bill BradleyIAB digital ad report shows revenue hit $225 billion, and CTV expecting growth. CTV is growing FAST amid the ad industry’s record-setting results in …
AvatardnongbriAvatarAvatar2 days agoMozilla Foundation report criticizes lack of advertising transparency on major platformsLe Monde in English - Damien LeloupAccording to the study, the 11 major platforms on which European legislation imposes specific transparency obligations offer tools that are too …