https://www.saastr.com/if-i-produce-a-better-product-than-my-competitors-but-charge-a-little-more-how-would-i-go-about-selling-it-to-new-customers-and-my-competitors-customers/
https://www.saastr.com/if-i-produce-a-better-product-than-my-competitors-but-charge-a-little-more-how-would-i-go-about-selling-it-to-new-customers-and-my-competitors-customers/