Avatarlobery jufelyAvatarAvatar“Plus size” is a meaningless term, and brands should start to do away with itverified_publisherQuartz - Marc BainFor decades, retailers have treated women who wear plus sizes as an entirely different species of shopper. There was even a special set of rules for selling to them: Avoid bright colors. Never do horizontal stripes. These days, such stereotypes are laughable, according to Mary Alderete, the CMO of …