Why Dominating Your Category Can Be a Flawed Strategy
GE’s Jack Welch rebuilt the conglomerate in the 1980s using an easy-to-communicate strategy: Let’s be #1 or #2 in every market we compete, or get out of it. But as categories have blurred, that strategy is growing less useful. Dominating a shrinking market won’t power growth, and many definitions …
Life Strategy Academy flipped this story into Business Motivation and Success•2226d