AvatarmikegiamFlipboardIcon version of the Flipboard logoCustomize and Make It Personalthecustomer.net - Guest ContributorDistinct from zooming in, customizing is the lens that guides you to think about how you can take what you do and know best and make it specific to …
AvatarmikegiamFlipboardIcon version of the Flipboard logoPassikoff: How to make your brand “happen”thecustomer.net - Robert PassikoffThere’s a big difference between what consumers expect and what they see brands delivering.When it comes to the future, there are three kinds of …
AvatarmikegiamFlipboardIcon version of the Flipboard logoThe Employee is Always Rightthecustomer.net - Guest Contributor“The customer is king”, we’ve all heard it and know what it means. But a king is nothing without their court, and a customer’s experience will not be …
AvatarmikegiamFlipboardIcon version of the Flipboard logoHow Long Should Your Marketing Copy Be?thecustomer.net - Andrew SchulkindShould your online marketing copy be long or short? Yes!You’ll find no shortage of perspectives when searching for guidance on copy length. Notice …
AvatarmikegiamFlipboardIcon version of the Flipboard logoHeadless CMS as a Capability Not a Strategythecustomer.net - Guest ContributorDelivering engaging customer experiences is key to driving commercial success and brand loyalty. With the proliferation of new digital channels and …
AvatarmikegiamFlipboardIcon version of the Flipboard logoHaving the Right Strategy is Hardthecustomer.net - George WiedemannExecuting It is Harder.My twenty years at Grey Advertising were priceless in teaching me what have turned out to be “forever fundamentals.” They’re …
AvatarmikegiamFlipboardIcon version of the Flipboard logoConsumer Trends: The “Why” Behind Drink Choicesthecustomer.net - Mary MathesWhile the lines between sports and energy drinks might be blurring, decision science explains why, and what to do to stay competitive.Earlier this …
AvatarmikegiamAvatarAvatarMisbelief: What Makes Rational People Believe Irrational ThingsNext Big Idea Club - Dan ArielyDan Ariely is a bestselling author and the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of …
AvatarmikegiamFlipboardIcon version of the Flipboard logoPassikoff: Loyalty is boffo!thecustomer.net - Robert PassikoffLoyalty is Boffo! That’s show-biz talk. For “terrific!” More for some brands than others, but still.The accolade “boffo” has roots in Elizabethan …
AvatarmikegiamFlipboardIcon version of the Flipboard logoDiscovering the Magic of Cannes Lions: A Study in Creativitythecustomer.net - adm1n1st8trIngrid and Mike sit down (virtually) with Gaelle Comte of the Cannes Lion Festival to discover how the Lions Awards have evolved into a standard of …
AvatarmikegiamFlipboardIcon version of the Flipboard logoDigital Transformation doesn’t have to be a Painful Journeythecustomer.net - Guest ContributorWith summer weather on our doorstep, people all over are itching to heed the call of the wild, get outdoors and truly experience nature. Before the …
AvatarmikegiamFlipboardIcon version of the Flipboard logoGatorade, Starbucks Frappuccino and Lipton Take Top Spots in the “Bev50” Psych-Pulse Brand Strength Index”thecustomer.net - EditorThe most popular of 50 leading beverage brands in the U.S. are Gatorade, Starbucks Frappuccino and Lipton teas, while Rockstar energy drinks, Diet …