AvatarRogen BarrowAvatarAvatarThe 10 things in advertising you need to know todayverified_publisherBusiness Insider - Lara O'ReillyGood morning. Here's everything you need to know in the world of advertising today. 1. Adidas' ad agency says user retention on its Snapchat videos is "insane" compared to YouTube. But both the brand and agency said both are a "work in progress." 2. Donald Trump Jr. posted a tweet that went viral …
AvatarRogen BarrowAvatarAvatarThe Most Important Part of Social Media Marketing Is Also the 1 Thing Everyone Says Is Unnecessaryverified_publisherInc Magazine - Nicolas ColeCan you guess what it is? If we were to look at content trends on social media for this past year, or speculations toward next year, video and photography would undoubtedly rank at the top. So too would certain platforms themselves: Snapchat, in particular. But not text. No, the written word …
AvatarRogen BarrowFlipboardIcon version of the Flipboard logoHow To Get The Most Out Of LinkedIn Marketingvirtualsocialmedia.com - virtualsmmBeing the largest business marketing site in existence today, LinkedIn is a very powerful business marketing resource that you can rely on. Unlike …
AvatarRogen BarrowAvatarAvatarWhy Are So Many of Today’s Logos Wordless?verified_publisherThe Atlantic - By Kalle Oskari Mattila“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled its new logo earlier this summer, and as far as rebrandings go, the tweaks were subtle: The company kept its overlapping red and yellow balls intact, and moved its name, which was previously front …
AvatarRogen BarrowAvatarAvatarThe 10 things in advertising you need to know todayverified_publisherBusiness Insider - Jake KanterGood morning. Here's everything you need to know in the world of advertising today. 1. Former Guardian editor Alan Rusbridger says Facebook sucked up £20 million of the newspaper's online ad revenue last year. He says the social media giant is "taking all the money." 2. Services like Netflix take …
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AvatarRogen BarrowAvatarAvatarHow Search Marketing Is Turning Content Marketing On It's HeadForbes - Sujan PatelWe’ve all been told that we must have a search marketing agency, a content marketing agency and probably a PR firm working for us to build influence, protect the brand and drive new customer leads. But according to one of the world’s top digital marketers, Aaron Agius, co-founder of the global …
AvatarRogen BarrowAvatarAvatarThe 10 things in advertising you need to know todayverified_publisherBusiness Insider - Lara O'ReillyGood morning. Here's everything you need to know in the world of advertising today. 1. The EU says it won't allow mobile carriers to deploy network-level ad blocking. The EU's net neutrality guidelines state that internet service providers should not "block, slow down, alter, restrict, interfere …
AvatarRogen BarrowAvatarAvatarStudy Reveals the Best Way to Tell Customers “Thank You” in the Digital Ageverified_publisherInc Magazine - Peter RoeslerStudy Shows Consumers Liked to Be Told "Thank You" When Done Correctly As was discussed in a recent article, building brand loyalty with your customers is a great long-term strategy for the success of the business. There are a lot of ways to build brand loyalty, such as rewards programs or by having …
AvatarRogen BarrowFlipboardIcon version of the Flipboard logoRemember Me. Basic Types of Efficient Logostubikstudio.com - Marina YalanskaIt is not a secret that people are mostly visual creatures. They are often driven by what they see faster than by any other way of perception. That …
AvatarRogen BarrowAvatarAvatar20 of the best places to find free assets for your graphic design projectsCreative Boom - Katy CowanAlmost no design project can be complete without the addition of the odd asset. Whether you need a stock photograph, vector, mockup or handy icon to …
AvatarRogen BarrowFlipboardIcon version of the Flipboard logoHow to Price Anything: The Psychology of Why We’ll Pay What We Payobserver.com - Jory MacKay‘Value’ is one of those complex terms that gets thrown around in such a simple way, but is actually incredibly complex when you get into it. “How much …