A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar (Published 2019)
“Look at how much attention they’re getting — it’s impressive,” the executive editor of a trade magazine said. The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: …
Elise Moyer flipped this story into Advertising•1681d