AvatarSimon UwinsAvatarAvatar1 day agoCreate a Brand Identity That Will Help Your Business Thriveverified_publisherInc Magazine - Scott GoodsonAI-driven branding is not enough to make your company stand out. Invest time and money into a real, unique brand. In an era rife with generative AI and a proliferation of misinformation, consumers increasingly seek a haven of reliability. They gravitate toward brands that embody trustworthiness. …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logo1 day agoThe Cloud Marketing Mantra - Branding Strategy Insiderbrandingstrategyinsider.com - Patrick HanlonTrust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still …
AvatarSimon UwinsAvatarAvatar1 day agoB2B Marketers Face A New RealityForbes - ForresterIn recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for longer periods, avoiding contact with salespeople until they are ready, or sometimes entirely. These …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logo2 days agoWho Is Responsible For Managing The Brand? - Branding Strategy Insiderbrandingstrategyinsider.com - Dan WhiteWhen companies are formed, the founders often have a clear reason for starting the business. This often defines what the brand stands for and shapes …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logo4 days agoMarketing science is not an applied disciplinelinkedin.com - Byron SharpCalling marketing science an applied discipline is sloppy logic. It’s common wisdom that marketing science is an applied discipline. The notion being …
AvatarSimon UwinsAvatarAvatar4 days agoThere is nothing more important in your product development strategy than thisverified_publisherFast Company - By Michelle EngleIt’s a best practice that more and more customer-experience-minded companies are embracing, User Testing’s chief product officer says. And AI is making it easier than ever. Twenty years ago, I was part of a team at a large financial services company building one of the first online wealth-management …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logoMar 22The times they are changing - the brand revolutiongrwclub.com - Will PoskettWelcome to SratLabs. The place where thousands of founders, CEOs & marketers learn the strategy secrets behind the world’s most successful brands. If …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logoLuxury Brand Strategy: Managing Exclusivity And Availabilitybrandingstrategyinsider.com - Larry LightConsumers face rising prices from many favorite brands. Insurance costs, fast food costs, transportation costs and the cost of stamps have all …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logoUnderstanding the Shift from Journey to Experiencecmswire.com - Umesh PanchalThe Gist CX shift. Transitioning from customer journey to customer experience is crucial for brand loyalty and growth. Prioritize emotional connections …
AvatarSimon UwinsAvatarAvatarMajor SEO Opportunities That Are Right Under Your NoseForbes - Drew ChapinDrew Chapin, Commerce Media Studios partner. Early-stage startup growth and business development specialist focused on new media/e-commerce. It has become a universal truth that managing online discoverability is critical to the success of your business in 2024, whether you’re a small local …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logoBrand Architecture For Competitive Advantage - Branding Strategy Insiderbrandingstrategyinsider.com - Dan WhiteCorporate growth often depends on a company building or buying multiple brands. These may exist within one or several product categories. Such a …
AvatarSimon UwinsFlipboardIcon version of the Flipboard logoBoost Engagement with Gamificationcmswire.com - Michael EllisonThe Gist Gamification boosts enthusiasm. Survey reveals gamified elements in personal finance and other areas increase engagement and drive user …