AvatarThe DrumFlipboardIcon version of the Flipboard logo2 hours agoLionel Messi swaps out ‘Olé’ soccer chant for ‘Oh-Lay’s’ in new Lay’s commercialthedrum.com - Audrey KempIn a new television commercial, the Argentinian superstar puts a savory spin on an iconic soccer anthem. Soccer aficionados worldwide are accustomed …
AvatarThe DrumFlipboardIcon version of the Flipboard logo4 hours agoThe CMO’s remit is expanding dramatically, say top brands marketers at Possible Miamithedrum.com - Kendra BarnettThe division between brand and performance marketing is dead. Just ask the chief marketers of the world’s biggest brands. This week, marketing, media …
AvatarThe DrumFlipboardIcon version of the Flipboard logo8 hours agoIs pre-testing resulting in a procession of paint-by-numbers dance ads?thedrum.com - Max KeaneThere’s no escaping from the ‘tries the product, dances with joy’ advertising trope. VCCP’s Max Keane theorizes that pre-testing is the culprit. As …
AvatarThe DrumFlipboardIcon version of the Flipboard logo12 hours agoAd of the Day: McDonald’s serenades new and improved burger rangethedrum.com - John McCarthyIt might be because I was just browsing the lunch menu there, but Leo Burnett’s loving homage to the perfect burger wins Ad of the Day. McDonald’s UK …
AvatarThe DrumFlipboardIcon version of the Flipboard logo14 hours agoThe tyranny of culture, and why it's time to take advertising a bit more seriouslythedrum.com - Jonny TurnbullThere’s no pandering to algorithms, no subcultures, and no trend-chasing in Uncommon’s latest BA creative. Saatchi & Saatchi’s Jonny Turnbull explains …
AvatarThe DrumFlipboardIcon version of the Flipboard logo17 hours agoPeople are bored of social media ads, so let’s get creativethedrum.com - VJ AnandBoring, inauthentic, repetitive: just some things people say about attempts to sell to them on social media. VJ Anand of VaynerMedia gives these tips …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoHow Ford’s new global CMO plans to ‘break through the clutter’ in her debut ad campaignthedrum.com - Audrey KempLisa Materazzo takes the wheel with ‘Freedom of Choice,’ unveiling the brand’s broad range of vehicles and pioneering marketing strategies to engage …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoWhy events marketing spend is booming when other channels are sluggishthedrum.com - Hannah BowlerEvent marketing is the standout category in the IPA’s new Bellwether report after showing nine consecutive quarters of ‘considerable’ growth. But …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoWhy events marketing spend is booming when others channels are sluggishthedrum.com - Hannah BowlerEvent marketing is the standout category in the IPA’s new Bellwether report after showing nine consecutive quarters of ‘considerable’ growth. But …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoChris Hoy gives inspiring team talk in NatWest’s Olympics adthedrum.com - Amy HoustonOther athletes, including Max Whitlock and Emily Campbell, have come together ahead of the event to inspire people to take action and reach their …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoFor fakes’ sake, let’s talk about ‘real ads’thedrum.com - John McCarthyWhy are ‘fake ads’ outperforming the real ones on LinkedIn? I have a theory. Come down the rabbit hole with me. We cover a lot of creative at The …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoTruth flows from the hearts of moms in Traditional Medicinals’ Mother’s Milk Tea adthedrum.com - Audrey KempA completely unscripted commercial titled ‘Mom Knows Best’ celebrates the real stories of mothers who used Organic Mother’s Milk Tea while they were …