AvatarThe DrumFlipboardIcon version of the Flipboard logo14 hours agoThree entertainment brands that claimed the throne at The Drum Marketing Awards 2023thedrum.com - Richard DraycottAs part of The Drum’s Entertainment Focus, and with the deadline for The Drum Awards for Marketing 2024 approaching, we reflect on the entertainment …
AvatarThe DrumFlipboardIcon version of the Flipboard logo14 hours agoSo you want your brand to win over APAC? Step 1: Stop thinking of it as a monoliththedrum.com - Michelle KohCommercial opportunities in the APAC market are enormous – but in such a huge market, says Maker Lab’s Michelle Koh, you can’t ignore the enormous …
AvatarThe DrumFlipboardIcon version of the Flipboard logo15 hours agoGary Neville on breaking the rules of sports media with The Overlapthedrum.com - Cameron ClarkeHe’s going long-form in the supposed short-form age, giving star guests the option to approve edits and wasting no time on rehearsals. And once …
AvatarThe DrumFlipboardIcon version of the Flipboard logo19 hours agoA24 has long punched above its weight, but will it survive a pivot to blockbusters?thedrum.com - Dan SalkeyA24 has been the internet’s favorite film production company for years. But as it pursues a pivot to blockbusters, can it stay cool? Small World’s …
AvatarThe DrumFlipboardIcon version of the Flipboard logo21 hours agoWhy streamers and studios are leaning on talent to grow their brandsthedrum.com - Tom JarvisFor The Drum’s entertainment focus, Tom Jarvis of Wilderness looks at the streaming platforms and movie studios looking to develop brand. Making the …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoDisappointing S4 figures suggest the only way left for Sorrell to go is upthedrum.com - Tony WalfordS4 Capital has reported a 25% drop in core earnings after what the group described as a “difficult” 2023. Will things get any easier in 2024? Green …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoBlue State’s Tessa Simonds talks US election funding, economy and abortion lawthedrum.com - Richard DraycottOne is allegedly losing his marbles; the other could be heading to jail. Regardless, Joe Biden and Donald Trump will soon fight it out to become the …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoWhy creative shop The&Partnership is merging with media agency mSixthedrum.com - Sam BradleySignaling that the agency rebundling trend is set to gather pace, two of the British holding company’s agency brands have been blended together. The …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoInside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sportsthedrum.com - Charlie BrownWith a parade of celebrities, live performances, and media partnerships, motorsport race weekends are pioneering a new model of sports entertainment, …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoMan v Food’s Adam Richman on how adapting for social has given him food for thoughtthedrum.com - Hannah BowlerBest known for his mammoth eating challenges on the Food Network show, the TV host sits down with The Drum as part of our Entertainment Focus to …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoIs lovingly crafted, homemade advertising Adam Buxton’s podcasting secret?thedrum.com - Sam AndersonFor The Drum’s Entertainment Focus, we sit down with the comedian, TV star and podcast primo to find out about the magic dust he puts into …
AvatarThe DrumFlipboardIcon version of the Flipboard logo1 day agoAs AI enters the branding world, 3 vital things are missingthedrum.com - Houda SayedAI is everywhere now, including branding and campaign work. But go carefully, says 1HQ’s Houda Sayed. It’s still no human beater. Artificial …