AvatarVentureBeatAvatarAvatarNFTs and the creator economy are on a collision courseverified_publisherVentureBeat - Sadie Williamson, Williamson Fintech ConsultingIf it feels like the NFT trend is already fairly ubiquitous, then, to coin a phrase, you ain’t seen nothin’ yet. NFTs may be one of the most talked-about trends happening on social media, although until now, NFTs haven’t featured much within social media. But that’s set to change. At the start of this …
AvatarVentureBeatAvatarAvatarYour marketing approach may be why your customers are blocking youverified_publisherVentureBeat - Tobias Buxhoidt, parcelLabRetargeting customers successfully is a challenge every brand marketer encounters. And customer data is arguably the answer, yet preliminary evidence reveals marketers aren’t harnessing this data properly. This not only creates poorly executed marketing strategies but drives away customers, begging …
AvatarVentureBeatAvatarAvatarWeb3 monetization: Decentralizing the blueprint for creator-fan relationshipsverified_publisherVentureBeat - Rusty Matveev, CalaxyLet’s face it, creator-fan relationships are fragmented. Since the emergence of Web2, fans have grown accustomed to a one-way transactional street of following and consuming, seldom feeling fulfilled by their interactions with high-profile creators. Celebrities have limited and segmented tools for …
AvatarVentureBeatAvatarAvatarWisq’s social platform aims to help workers connect on non-work thingsverified_publisherVentureBeat - Chris J. PreimesbergerNot only have we had a nasty virus pandemic for two years, but there’s also been a social well-being pandemic. We have medicines for the former. Now there’s a platform that can help fix the latter. Redwood City, California-based startup Wisq, which describes itself as the first platform designed for …
AvatarVentureBeatAvatarAvatarReport: Software engineers have only 10 hours per week for ‘deep work’verified_publisherVentureBeat - VB StaffWhat are software engineers spending their time on? With talent shortages at an all-time high, and epic shifts in where and how we work, everybody wants to know how happy engineers are with their jobs. A new report conducted by Retool and Wakefield uncovered insights into how engineers save time, …
AvatarVentureBeatAvatarAvatarReport: 80% of consumers will talk to a bot if they can live transfer to a humanverified_publisherVentureBeat - VB StaffChatbots have become an omnipresent feature on consumer websites. But what makes for a “good” chatbot experience? According to a new report commissioned by Simplr, the answer, perhaps paradoxically, is the ability to speak with a live human: 80% of consumers become much more willing to use a …
AvatarVentureBeatAvatarAvatarSimplicityDX ecommerce study highlights risk of ‘revenue leaks’verified_publisherVentureBeat - Chris J. PreimesbergerUser experience (UX) software startup SimplicityDX, whose mission is to anticipate and plug ecommerce revenue leaks before they happen, announced new venture capital funding and the published findings of its first quarterly 2022 State of Social Commerce impact study (registration required to …
AvatarVentureBeatAvatarAvatarReport: 93% of CIOs say the Great Resignation has made it harder to hire skilled developersverified_publisherVentureBeat - VB StaffA new global survey of 600 CIOs and IT decision-makers commissioned by Salesforce’s MuleSoft reveals that organizations find it challenging to attract and retain the skilled developers needed to drive digital transformation. The survey was conducted to better understand the repercussions …
AvatarVentureBeatAvatarAvatarSocialFi could empower content creators to break free of brand partnershipsverified_publisherVentureBeat - Sakina Arsiwala, TakiThere’s an old truism that if you do what you love, the money will follow. For some influencers, that’s proven to be true; the rise of platforms like YouTube, Instagram, Twitch, and TikTok has afforded creatives the means to share what they love with millions of people and get paid for doing …
AvatarVentureBeatAvatarAvatarTo truly target hate speech, moderation must extend beyond civilityverified_publisherVentureBeat - Libby Hemphill, University of MichiganMany Americans decry the decline of civility online and platforms typically prohibit profane speech. Tech critics say the emphasis on “civility” alone is dangerous and that such thinking helps fuel the white supremacist movement, particularly on social media. They’re right. Big Tech errs by treating …
AvatarVentureBeatAvatarAvatarSocial media is making us stupid, but we can fix itverified_publisherVentureBeat - Louis Rosenberg, Unanimous A.I.I’ve spent most of my career studying how technology can amplify human abilities, from enhancing physical dexterity to boosting cognitive skills. In recent years I’ve focused on how technology can help make human groups smarter, from small teams to large populations. And what I’ve found is that …
AvatarVentureBeatWaiting for the metaverse? The revolution is already hereverified_publisherVentureBeat - Jason Steinberg, Pretty Big MonsterFor those who celebrate Super Bowl ads more than the actual game, the last one could forever be known as the Metaverse Bowl. Facebook and Miller both ran ads featuring and praising the metaverse, while Matthew McConaughey starred in a Salesforce ad taking a dig at the metaverse. The word itself is …