The Customer Journey Doesn’t Exist ... So Stop Trying To Manage It
Judd Marcello, EVP of Global Marketing at Cheetah Digital suggested that marketers should stop focusing on the customer journey, that in fact the “customer journey” as we’ve come to know it doesn’t exist. As a 20+ year marketing veteran who has worked on a number of global brands, such as …
Wasim Munawar flipped this story into Work•1565d