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Advertising Industry

Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google

Adweek - By Shoshana Wodinsky

New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its …

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Adweek

The leading source for news, insight and community for marketers, media and agencies.

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