Privacy is going to kill advertising as we know it, putting publishers at risk and strengthening Facebook and Google. Here's what's at stake for each player.
There's more ability than ever to measure people's online behavior. But what if it all went away? The privacy era is upon us, and while it's probably good for us as consumers, it's rocking marketers and publishers and their intermediaries that have to prepare for massive changes to the $108 billion …
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